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December Business Planning: Setting the Stage for Business Goals

Forecasting for the new year


As the year draws to a close and the holiday spirit permeates the air, it's easy for businesses to shift their focus to festive celebrations and time off. However, amidst the celebrations, December also marks a pivotal period for strategic business planning and goals, laying the groundwork for success in the upcoming year. While the temptation to defer planning until January exists, the importance of business planning in December cannot be overstated. It sets the stage for a prosperous and organized start to the new year, offering a competitive edge in an ever-evolving marketplace.

Understanding the Significance of December Planning

Reflection and Evaluation:

December offers an opportune moment to reflect on the current year's successes, challenges, and lessons learned. A comprehensive assessment helps in identifying what worked well and areas needing improvement, shaping strategies for the future.

Goal Setting:

Crafting a road map and setting clear, achievable goals is fundamental for business growth. December allows for deliberate goal setting for the upcoming year, aligning objectives with the company's vision and market trends.

Budgeting and Financial Planning:

Crafting a robust budget is essential for financial stability. December serves as the ideal time to review past financial performance, analyze expenses, and forecast budgets for the forthcoming year.

Market Analysis and Adaptation:

The business landscape is ever-evolving, and adaptability is the cornerstone of resilience. Staying attuned to market trends and consumer behaviors is critical. December allows businesses to analyze market shifts, adapt strategies, and anticipate changes for a proactive approach.

Team Alignment and Communication:

Inclusive planning involving stakeholders and teams fosters a sense of ownership and collective vision. Engaging employees in the planning process fosters a sense of ownership and commitment. December provides an opportunity to align teams, communicate strategic objectives, and ensure everyone is on the same page.

Leveraging Resources for Optimal Results:

Aligning resources—financial, human, and technological—with strategic objectives is imperative. December planning facilitates the assessment of resource allocation, identifying gaps, and devising strategies to optimize resource utilization, ultimately enhancing efficiency.

Strategies for Effective December Business Planning

The importance of Business Planning

Schedule Dedicated Planning Sessions:

Allocate specific time for planning sessions, involving key stakeholders to brainstorm and strategize collectively.

Utilize Data and Analytics:

Leverage available data and analytics to make informed decisions. Analyze sales figures, customer feedback, and market trends to shape strategies.

Focus on Realistic and Measurable Goals:

Set SMARTER (Specific, Measurable, Achievable, Relevant, Time-bound, Evaluate, Re-adjust) goals to ensure clarity and accountability in achieving objectives.

Seek Professional Guidance if Necessary:

Consider consulting with business advisors or experts to gain insights and perspectives, especially when facing complex challenges or uncertain markets.

Create a Transformative and Flexible Plan:

A well-structured robust plan isn’t just a document; it’s a dynamic tool that propels businesses forward. It forms the backbone of decision-making, guiding day-to-day operations, and serving as a referenced point for progress evaluation through the year. While a robust plan is essential, it's equally important to allow for flexibility to adapt to unforeseen circumstances or market shifts.


In the hustle and bustle of December, taking the time for strategic business planning can be a game-changer for organizations. It lays the foundation for a successful year ahead by aligning goals, strategies, and resources. The importance of business planning in December cannot be emphasized enough—it's not just a routine task but a proactive approach to staying competitive and thriving in an ever-evolving business landscape.

Maria Dowling, Psy.D., M.S., MBA

CEO of MD Consulting Company

Dr. Maria Dowling is a seasoned professional with over 20 years of expertise spanning neuroscience, psychology, leadership development, and business consulting. Her area of specialization encompasses business strategy, the human dimension of business operations, and organizational and leadership development. Dr. Maria is also a keynote speaker and transformational trainer; working with individuals and organizations to provide quality and engaging masterclasses, workshops & seminars.


This blog article is intended for information only. Please note that the some of the content may have been created by AI and it is not intended to substitute for professional advice in psychological, legal, or business matters. The information shared might not always be completely accurate or up to date due to the evolving nature of the topics discussed. Readers are encouraged to seek the advice of qualified professionals for personalized guidance and to verify any information before making decisions based on the content provided herein.


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